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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8059
Title: Supplier Development
Authors: Uta Juttner,
Martin Christopher
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: This paper investigates supplier development strategies from a change management perspective. The authors propose that companies' ability to gain the relationship strategy commitment of all boundary-spanning employees with direct customer or supplier contact is an important behavioral aspect of the implementation process. Hypotheses are developed suggesting factors which impact upon individuals' relationship strategy commitment.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8059
Appears in Collections:Articles to be qced

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