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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8059
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dc.contributor.authorUta Juttner,-
dc.contributor.authorMartin Christopher-
dc.date.accessioned2024-02-27T06:24:34Z-
dc.date.available2024-02-27T06:24:34Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8059-
dc.description.abstractThis paper investigates supplier development strategies from a change management perspective. The authors propose that companies' ability to gain the relationship strategy commitment of all boundary-spanning employees with direct customer or supplier contact is an important behavioral aspect of the implementation process. Hypotheses are developed suggesting factors which impact upon individuals' relationship strategy commitment.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleSupplier Development-
dc.volVol 10-
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