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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8061
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dc.contributor.authorR Mohan Pisharodi-
dc.contributor.authorRavi Parameswaran-
dc.date.accessioned2024-02-27T06:24:35Z-
dc.date.available2024-02-27T06:24:35Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8061-
dc.description.abstractWhile it is generally recognized that a Country-ofOrigin (CO) Image scale should be a multiple-item scale, there is lack of agreement on the issue of the dimensionality of the CO construct and on the items that make up the CO scale. Questions also exist regarding the stability of country-of-origin responses across different respondent segments, product categories, source countries, and over time.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleTemporal Stability of Country-Of-Origin Image-
dc.volVol 10-
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