Alliance University, Bengaluru
Institutional Repository
Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8066| Title: | The Conceptualization and Measurement |
| Authors: | Rodney L Stump Gerard A. Athaide |
| Issue Date: | 1999 |
| Publisher: | American Marketing Association- Winter Educators Conference |
| Abstract: | Export commitment has long been acknowledged as an important prerequisite for successful export performance (Cunningham and Spigel 1971 Hunt, Froggatt, and Hovell 1967 SingerandCzinkota 1994). However, a review of the export marketing literature reveals at least two major limitations with respect to how export commitment (also referred to as top management commitment, managerial commitment to exporting, or as a firm 's commitment to export marketing) has been conceptualized and measured. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8066 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| THE CONCEPTUALIZATION AND MEASUREMENT.pdf | 886.02 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.