1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8070
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBrian D. Till-
dc.date.accessioned2024-02-27T06:24:41Z-
dc.date.available2024-02-27T06:24:41Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8070-
dc.description.abstractOver the years there as been much interest in understanding the effect of endorsers on the brands they endorse. In the marketing literature, research ranges from Friedman and Friedman's ( 1979) work on the interaction between the type of endorser and the type of endorsed product up to Till and Shimp's (1998) study of the extent to which negative information about the endorser may impact the endorsed product. No research, however, has focused on the impact that the endorsed product has on the endorser's image.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleThe Effect of Endorsed Product on Endorser Image-
dc.volVol 10-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
THE EFFECT OF ENDORSED PRODUCT ON ENDORSER IMAGE.pdf
  Restricted Access		655.24 kBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.