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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8073
Title: The Impact of Ethical Ideology on Ethical Judgment
Authors: James J. Kellaris
Susan Bardi Kleiser
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: Individuals often differ with respect to their ethical judgments of marketing practices. Ethical ideologies are presumably an important source of such differences (Forsyth 1980). The present study assesses two alternative measures of ethical ideology - Forsyth' s twenty- item EPQ scale and the authors' original, marketing ethical ideology (MEI) scale
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8073
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