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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8073
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dc.contributor.authorJames J. Kellaris-
dc.contributor.authorSusan Bardi Kleiser-
dc.date.accessioned2024-02-27T06:24:44Z-
dc.date.available2024-02-27T06:24:44Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8073-
dc.description.abstractIndividuals often differ with respect to their ethical judgments of marketing practices. Ethical ideologies are presumably an important source of such differences (Forsyth 1980). The present study assesses two alternative measures of ethical ideology - Forsyth' s twenty- item EPQ scale and the authors' original, marketing ethical ideology (MEI) scale-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleThe Impact of Ethical Ideology on Ethical Judgment-
dc.volVol 10-
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