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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8074| Title: | The Impact of Involvement and Argument Type |
| Authors: | Traci L Haigood Peter A. Dacin |
| Issue Date: | 1999 |
| Publisher: | American Marketing Association- Winter Educators Conference |
| Abstract: | Research in social psychology suggests that comparison is a basic human motive and that individuals attend to and act on the beliefs, thoughts, and expectation of others (Allen 1965 Calder and Bumkrant 1977 Jolson, Anderson, and Leber 1981 Lennox and Wolf 1984 Levy 1959 Miniard and Cohen 1983 Nord and Peter 1980 Pettigrew 1967 Solomon and Schopler 1982) |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8074 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| THE IMPACT OF INVOLVEMENT AND ARGUMENT TYPE.pdf | 834.03 kB | Adobe PDF | View/Open |
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