1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8076
Full metadata record
DC FieldValueLanguage
dc.contributor.authorEllen Pullins-
dc.contributor.authorMichelle Peterman-
dc.date.accessioned2024-02-27T06:24:48Z-
dc.date.available2024-02-27T06:24:48Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8076-
dc.description.abstractThis research is designed to explore outcomes of brand equity in terms of loyalty behaviors. Specifically, this research tests equity notions in a personal selling framework. Therefore, it is designed to both extend the domain of brand equity, as well as to consider differential consequences of brand equity depending on the bases of equity (strength of the association versus favorability) .-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleThe Impact of Salesperson Cognitive Association-
dc.volVol 10-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
THE IMPACT OF SALESPERSON COGNITIVE ASSOCIATION.pdf
  Restricted Access		605.28 kBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.