Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8503
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSabari Shankar R.-
dc.date.accessioned2024-02-27T06:37:28Z-
dc.date.available2024-02-27T06:37:28Z-
dc.date.issued2022-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8503-
dc.description.abstractFood tourism is becoming very popular in India as the country possesses a greater linkage of food with culture, tradition, heritage, health, and so on. Tourists across the globe prefer India as their choice for satisfying their food motives. This form of tourism is highly profitable and viable to promote the other tourism types. Though food destinations are branded effectively, a strategic approach of inculcating the critical aspects of sustainability, such as regeneration, rediscovery, and circular economy, in the branding process is unseen. This perspective note indicates the relevance and importance of including those critical factors in strategic food destination branding process for a sustainable future. The perspective evoked in-depth and doable thoughts of blending the sustainability elements in branding the food destinations based on the self-reflection inferences, research readings, and interactions with the destination management organizations and marketers.-
dc.publisherPrabandhan: Indian Journal of Management-
dc.titleEmerging Food Tourism in India - Are Foodscape Destinations Strategically Branded? a Perspective-
dc.volVol 15-
dc.issuedNo 11-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Emerging Food Tourism in India.pdf
  Restricted Access
1.31 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.