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Results 1-10 of 17 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
1998
Using a Product/Service Evaluation Frame- An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems
David R. Fortin
;
Timothy B. Greenlee
1998
Matching Electronic Distribution Channels to Product Characteristics- the Role of Congruence in Consideration Set Formation
Pamela D. Morrison
;
John H. Roberts
1998
Enhancing International Business Relationships- a Focus on Customer Perceptions of Salesperson Role Performance Including Cultural Sensitivity
Katrin R. Harich
;
Douglas W. Labahn
1998
Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing
Don Lloyd Cook
;
Eloise Coupey
1998
A Longitudinal Study of the Stability of Consumer Expectations of Services
Kenneth E. Clow
;
David L. Kurtz
1998
Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising- Implications for Advertising Tracking
David W . Stewart
;
Girish N. Punj
1998
Marketings Integration with Other Departments
Kenneth B. Kahn
;
John T. Mentzer
1998
Sources of Generalized Versus Issue-Specific Dis/Satisfaction in Service Channels of Distribution- a Review and Comparative Investigation
Rajiv P. Dant
;
James R. Lumpkin
1998
The Impact of Individual and Organizational Factors on Problem Perception- Theory and Empirical Evidence from the Marketing-Technical Dyad
Pierre R. Berthon
;
Leyland F. Pitt
1998
Adding Value in the Information Age- Uses and Gratifications of Sites on the World Wide Web
John Eighmey
;
Lola Mccord
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Author
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A.J. Wolfson
1
Brian Butler
1
David L. Kurtz
1
David R. Fortin
1
David W . Stewart
1
Don Lloyd Cook
1
Douglas W. Labahn
1
E.M. Noam
1
Eloise Coupey
1
Eugene Sivadas
.
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1
existing wisdom
1
gratifications perspective
1
Individual and Organizational Fac...
1
information
1
intermediaries.
1
internet and World Wide Web ( WWW )
1
isolated decisions
1
knowledge
1
perceived quality
1
perceived value
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