1. IR @ Alliance University

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Results 1-10 of 17 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
1998Evaluating the Potential of Interactive Media Through a New Lens- Search Versus Experience GoodsLisa R. Klein
1998Using a Product/Service Evaluation Frame- An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval SystemsDavid R. Fortin; Timothy B. Greenlee
1998Matching Electronic Distribution Channels to Product Characteristics- the Role of Congruence in Consideration Set FormationPamela D. Morrison; John H. Roberts
1998Enhancing International Business Relationships- a Focus on Customer Perceptions of Salesperson Role Performance Including Cultural SensitivityKatrin R. Harich; Douglas W. Labahn
1998Consumer Behavior and Unresolved Regulatory Issues in Electronic MarketingDon Lloyd Cook; Eloise Coupey
1998A Longitudinal Study of the Stability of Consumer Expectations of ServicesKenneth E. Clow; David L. Kurtz
1998Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising- Implications for Advertising TrackingDavid W . Stewart; Girish N. Punj
1998Marketings Integration with Other DepartmentsKenneth B. Kahn; John T. Mentzer
1998Sources of Generalized Versus Issue-Specific Dis/Satisfaction in Service Channels of Distribution- a Review and Comparative InvestigationRajiv P. Dant; James R. Lumpkin
1998The Impact of Individual and Organizational Factors on Problem Perception- Theory and Empirical Evidence from the Marketing-Technical DyadPierre R. Berthon; Leyland F. Pitt

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