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Issue Date
Title
Author(s)
2014
A Sustainable Marketing Strategy Based on Customer Satisfaction: The Case of Dongbu Insurance in South Korea
Sunhee Kang
;
Bohyeon Kang
2014
Empirical Study of Consumer Buying Preference towards Established and Emerging Mobile Brands
Garima Malik
;
Ch. Abhinav Guptha
2014
Emotional Association with a Brand: A Link that Lasts in Consumers' Memory Through Experience
Jyoti Rawat
2014
Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix
Amalesh Bhowal
;
Tarak Paul
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Author
1
Amalesh Bhowal
1
Bohyeon Kang
1
Ch. Abhinav Guptha
1
Garima Malik
1
Jyoti Rawat
1
Sunhee Kang
1
Tarak Paul
Subject
1
Brand
1
Buying behavior
1
Consumer
1
Customer expectations
1
Customer experience
1
Customer relationship
1
Customer service
1
Customer value
1
Dongbu Insurance
1
Emotional association
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