Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8585
Title: The Antecedents of Customer Loyalty : Attitudinal and Behavioral Perspectives Based on Oliver's Loyalty Model
Authors: Amresh Kumar
S. L. Gupta
Issue Date: 2016
Publisher: Indian Journal of Management
Abstract: Customer loyalty is picking up significant enthusiasm from scholastics and business experts on the grounds that both are intrigued by knowing the main thrusts that enhance an organization's competitiveness. Regardless of the imperativeness of customer loyalty, there is still an absence of exhaustive work to investigate how a customer develops loyalty to a specific retailing outlet. The primary objective of this paper was to investigate the antecedents of customer loyalty from both attitudinal and behavioral points of view based on Oliver's Loyalty model.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8585
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