Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8598
Full metadata record
DC FieldValueLanguage
dc.contributor.authorPardeep Bawa-
dc.date.accessioned2024-02-27T06:38:50Z-
dc.date.available2024-02-27T06:38:50Z-
dc.date.issued2016-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8598-
dc.description.abstractThe increasing cost of living has affected one and all in India. It has become virtually impossible to bring down the grocery and other household products' bills. Store brands may act as a rescuer in this situation. Average store share of private labels in India isn't high, but it is constantly increasing. The pilot study showed that customers are unaware about the quality standard of private labels. This can be attributed to negligible marketing communication of private labels. Thus, this study was aimed to know whether extrinsic cues like perceived private label quality, perceived private label price, perceived store image had any impact on attitude of customers towards private labels' quality and customer satisfaction. The results showed that perceived private label price and perceived store image, unlike perceived private label quality, positively affected attitude of customers towards private label quality, and eventually, customer satisfaction. The study might help store managers to devise strategic plans to use extrinsic cues to have a favorable perception about private labels to make customers loyal towards store and store brands.-
dc.publisherIndian Journal of Management-
dc.titleEffect of Extrinsic Cues on Perception of Private Label Quality and Customer Satisfaction-
dc.volVol 46-
dc.issuedNo 6-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Effect of Extrinsic Cues on Perception of Private Label.pdf
  Restricted Access
2.93 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.