Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2020	Relationship Marketing Effectiveness Model for an Indian NBFC	Prasanta Kumar Suar; Sasmita Mishra
2020	Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis	Baby Thomas; Ana Paula Rodrigues
2020	SERVQUAL (Service Quality) vs NPS (Net Promoter Score) : A Comparative Study of Private and Public Hospitals in Sikkim	Ankit Singh; Ekta Tewari
2020	Why Satisfied Consumers do not Repurchase ? The Perspective of Attribution Theory on Repurchase Intention	Kun Woo Yoo; Sung Eun Kim
2020	Interpreting Competitive Advantage : Evidence from Existing Literature	S. Shyam Prasad
2020	COVID-19 : A Huge Opportunity for Innovation in Marketing	Rajesh K. Pillania
2020	Moderating Role of Brand Trust on Offline vs Online Shoppers and its Impact on Cognitive Dissonance	Vivek Singh Tomar; Rohit Singh Tomar
2020	Entrepreneurial Marketing Strategies for Small Businesses : An Exploratory Study of Start-up Companies in India	Sarika Sharma; D. P. Goyal
2020	Analyzing Tinder Through User Motivations and Experiences Among Indian Young Adults	Ananthu Nair; Padmakumar K.
2020	Sounds Like Chicken : Sensory Marketing and Sound Effects	Joanne P.S. Yeoh; David Allan
2020	Forecasting Butyl Price : A Case of India's Tire Industry	Mehir Kumar Baidya; Bipasha Maity
2020	Parsimonious Motivational Factors for Participation in Sporting Events : A Review	Subhasis Sen
2020	Preferences and Behaviour Toward E-Gadgets : A Study of Consumers in Chandigarh	Ubba Savita; Upasana Sheoran
2012	To Build a Model for the Determination of Factors that Result in the Success of the Organized Retail Sector in India and Analyzing its Relative Importance (With Reference to Fast Food Chains and Grocery and Vegetable Outlets)	Ruchi Malik
2020	A Study to Identify and Profile Consumer Segments in the Mobile Telecommunication Services Market	Md. Shahnawaz Abdin
2020	Impact of Cognitive and Affective Image on Tourists' Travel Motivation	R. Sabari Shankar
2020	Crop Diversification and Crop Disposition in India : An Inter - State Analysis	Cheshta Kapuria; Simrit Kaur
2020	Indian Journal of Marketing : A Bibliometric Analysis	M. Chaman Sab; Mallikarjun Kappi
2020	Foreign Tourists' Revisit Intention Approach Applied in the Indian Tourism Market	Ramakrishna Bandaru; H. Venkateshwarlu
2020	Empirical Analysis of Interrelationship Between Service Quality, Consumer Involvement, and Consumer Satisfaction	Praveen Kumar Pandey; Priti Verma