Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2020	Determining the Effectiveness of Promotion and Reviews of Bollywood Films from Audiences : An Empirical Study	Frince C. Thomas; Naresh K. Patel
2020	Digital Marketing and Consumer Millennials : A Comparative Study of Men, Women, and Transgender Consumers' Buying Behaviour in Punjab	Pooja Sharma; Sushant Gupta
2020	I Know Why I Choose Private Label Brands - Brand Equity Analysis in Organized Retailing	Shilpa Sarvani Ravi; M. V. Ram Prasad
2020	Role of Consumption Intent in Service Quality : Perceived Benefit Relationship	Barnabas Nattuvathuckal; Nandakumar Mekoth
2020	Moderating Effect of Facilitators and Barriers for Purchase of Green Products in India	Vishal Kumar Laheri
2020	Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study	Anshu Sharma
2020	Sub-Conscious Decision Mapping and Network Framework for Retail Market Consumption	Shuvam Chatterjee; Aritra Kundu
2020	Why Rent a Dress ? : A Study on Renting Intention for Fashion Clothing Products	Naeema Neefa Neerattiparambil; Shivkumar M. Belli
2020	Marketing Orientation Led by Consumer Motivations Towards Agribased Products : An Evidence from Udupi District in India	Vikram Baliga; G. Santhosha Shetty
2020	Website Quality Assessment: A Case Study of Chinese Airlines	Cristina Ceballos Hernandez; Pedro Palos-Sanchez
2020	Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study	Diksha Pasricha; Kokil Jain
2020	Analysis on the Character Design of Asian Indian Cartoon Character Chhota Bheem	A. C. Balaji; Nandini Lakshmikantha
2019	Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter?	Shaon Sen; Smitha Nayak
2019	Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers	T. G. Saji
2019	Impact of Influencing Strategy Across Product Categories in Family Decision Making	Swapna Menon; Padmabati Gahan
2019	The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products' Performance	M. S. Shashishekar; Sandip Anand
2019	An Econometric Analysis of Agricultural Production and Economic Growth in India	Dhiresh Kulshrestha; Kiran Kumar Agrawal
2019	A Review of Consumer Adoption of Rooftop Solar PV in India and Effective Frameworks	Amitabh Satapathy; Arvind Kumar Jain
2019	A Study on Factors Affecting Mobile Phone Buying Behaviour in Bhubaneswar and Cuttack	Varun Agarwal; Rashmita Sahoo
2019	Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator	Mallika Srivastava