Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2019	Marketing and Exchange of Farm Products in Facebook Groups: A Case Study	T. Asha Vijay; M. S. Raju
2019	Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City	Trinankur Dey; L. S. Sharma
2019	The Influence of Financial Quantitative Literacy and Subjective Numeracy on Impulsive Consumption with Materialism as the Mediator Variable	Laurentius Saptono; Budi Eko Soetjipto
2019	Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry	Shivaprasad Rai; Savitha Basri
2019	The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty	Ngo Hai Quynh
2019	E-Banking Service Quality: A Scale Development and Validation Attempt	Ajay Chandel; Rohit Vij
2019	Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products	Diksha Pasricha; Kokil Jain
2019	Analysis of Grain Based Distilleries in Northern and Western Maharashtra	D. Y. Patil; Kamini Khanna
2019	Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company	M. R. Karimi Alavijeh; M. Jamshidi Majd
2019	Influence of Family Communication Patterns in Family Purchase Decision Making	Vijita Singh Aggarwal; Shefali
2019	Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis	Kunja Sambashiva Rao; Bramhani Rao
2019	Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India	Sunita Kumar
2019	A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods	Rakesh Kumar; S. K. Kaushal
2019	Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community	Prafulla Arjun Pawar; Umesh Raut
2019	Think Before Getting Addicted to Smartphones !	Sunita Dwivedi; Shrirang Altekar
2019	e - National Agriculture Market in India : An Effective Implementation and Farmers Attraction Path Model	Ramakrishna Bandaru
2019	Consumer Perception of B2C Websites : An Empirical Study of Delhi – NCR	Sonali Agarwal; P. S. Raychaudhuri
2019	Identifying the Switching Determinants of Mobile Enterprise Customers : The Perspective of Pull - Push - Mooring Model and Mobile Number Portability	C. N. S. Ramnath Babu; S. Sundar
2019	Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets	Arup Kumar Baksi; Tapan K. Panda
2019	Dynamics for Satisfaction with Telecom Services : A Pragmatic Investigation on Customers of Bhopal, Madhya Pradesh	Rajesh K. Yadav; Nishant Dabhade