Alliance University, Bengaluru

Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2019	Brand Experience - A Systematic Review and Research Agenda	Yuvika Sumbly; Sadaf Siraj
2019	Determining the Best Advertising Medium for a Footwear Company : A Case Study	Rabeeb Abdul Majeed; K. V. Sriram
2019	The Impact of Anthropomorphism on Purchase Intention of Smartphones : A Study of Young Indian Consumers	Ritu Gupta; Kokil Jain
2019	The Moderating Effect of Gender on Continuance Intention Toward Mobile Wallet Services in India	T. Thirumal Reddy; B. Madhusudhana Rao
2019	Market Orientation and Innovation Capabilities : Does it Impact the Performance of Small Businesses?	M. I. M. Hilal
2019	Facilitators of E - Tail Patronage Behavior Among Generation Z Consumers	Vivek Mishra; Biswajit Das
2019	Belief - Based Marketing vs. Conjoint : An Illustration Using the Indian Mobile Phone Market	Philip Truscott; Michael Chiam
2019	Talent Management Strategies and Customer Delight : A Conceptual Study	Annette Sonia Maben; Rashmi Uchil
2019	The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention	Sathyanarayana S.; Sudhindra Gargesa
2012	Identifying and implementing social infrastructure for social inclusion of people with disabilities in India	Ketna Mehta; Vandana Garware; Suyash Deshpande
2012	Global Education	David S. Wood
2012	Financial Performance and Retail Banking Products of MSC Bank	Anil Matkar
2019	Ethical Challenges in Neuromarketing : A Research Agenda	Jacob Alexander; Veena Shenoy
2012	Dahej Panvel Dabhol Pipeline Project of GAIL(lndia) Ltd.	V. R. Murali Mohan
2012	Closing in "Needs-Off er Gaps" - Retailers' Strategy	M. Raza Shah; M. S. Bhat
2012	Bancassurance -The Growth, Problems and Challenges in India	P. Srikanth
2012	A Study on Total Quality Management in IT Services Industry Using Six Sigma With CMMI	PS Rao; Oscar Leo D'Souza
2019	The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study	Thomason Rajan; Jacob Alexander
2012	A study on coir industry entrepreneurs in Pollachi, Tamilnadu, India	M. Lavanya; K. Malarmathi
2019	Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model	Shampa Nandi; Sudhindra Bhat