Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2012	A Note on choosing Analysis Technique in Research	Vijaya Manerikar; Sumeet Manerikar
2012	Putting the Institution above the Individual	N. R. Narayana Murthy
2019	An Exploratory Study of Positioning of Cement Brands in Rajasthan	S. Shyam Prasad; Vishwajeet Singh Rathore
2019	Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India	Adesh Padival; Lidwin Kenneth Michael
2019	Flyers' Gratification Towards Rajiv Gandhi International Airport	A. Arun Kumar; D. Kiran Kumar
2019	Role of Social Network in Defining the Impact of Marketing - Mix on Satisfaction from Food Items at Subsistence Marketplace	Yukti Sharma; Reshma Nasreen
2019	Purchasing Criteria for Apparels among Indian Consumers	Pawan Kumar; Kanchan
2019	Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective)	Manjot Kaur Shah; Garima Malik
2019	Entry and Expansion Strategies for Burberry in Oman by Applying Porter's Five Forces Model	Tagreed Saleh Abalkhail
2019	Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal	Vikram Baliga; Harish Joshi
2016	Celebrity Endorsements in an Indian Perspective : A Review	Yogita Sharma
2016	Shopping Experience of Hypermarket Shoppers on Weekends	Sunil Atulkar; Bikrant Kesari
2016	An Examination of the Relationship Between Service Quality and Patients’ Satisfaction in the Hospital Industry	V. Krishnamoorthy; P. Karthikeyan
2016	Marketing to Children : A Reflection of Institutional Psychopathy	T. Raja Reddy; E. Lokanadha Reddy
2016	Understanding Youngsters Buying Behavior in E-Retail : A Conceptual Framework	Archana Singh; Nehajoan Panackal
2016	Comparative Analysis and Short Term Sales Forecasting for an Ethiopian Shoe Manufacturing Company	Tigist Wolde Gebre; Rajwinder Singh
2016	Mapping Customer Delight by Using a Surprise Model	Prince Dubey; Naval Bajpai
2016	Demographic and Socioeconomic Influences Shaping Usage of Online Channel for Purchase of Food & Grocery	Sarita Prasad; Mukund Sharma
2016	Apparel Shopping Styles of Young Adult Consumers in Bangalore	Theresa Nithila Vincent
2016	Impact of Internet Banking on Customer Satisfaction in Private and Public Sector Banks	Garima Srivastav; Arun Mittal