Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2016	A Study of Trends in B2C Online Buying in India	Deepal Joshi; Sarla Achuthan
2016	Service Quality in the Telecommunication Industry: Analysis with Special Reference to DSL Services	S. Rajeswari; Yarlagadda Srinivasulu
2016	Enhancing Customer Delight in LED Televisions by Using the KANO Model	K. Saranya; P. Santhi
2016	Sustainable Coffee Marketing : Challenges and the Way Forward	Gana Shruthy M. K.; Parmod Kumar
2016	Socially Responsible Marketing: Lesson from Indian Television Ad	Richard George Das; Kandarp Singh; Sumanta Dutta
2016	Importance of Labour Welfare in Tea Estates: A Literature Review	Onam Jindal; Ranjit Singh; Ranjit Singh
2016	A Comparative Study of Milk Producer Companies Vis-A-Vis Traditional Milk Cooperatives in Saurashtra Region of Gujarat	Ritambhara Singh; R. S. Pundir
2016	Impact of Dividend Policy on Shareholders' Value: A Study on Apollo Hospitals Ltd.	Amalesh Patra; Pranam Dhar
2016	Demystifying Trade Marketing Role in Indian Consumer Durable Industry -A Modest Exploration	Ayan Chattopadhyay; Debyendu Monda
2016	Business and Financial Risks in Indian Steel Industry: An Empirical Analysis	Aloke Gupta; Debasish Sur
2016	Environmental Concerns Motivate Intention to Utilize Free Bus Services: An Empirical Study in Malaysia	K. Jayaraman; Chee Hin Ng
2016	Are 52- Weeks High-low Prices Good Indicators of Opening Prices? An Experiment with Panel Data	Gautam Mitra; Tuhin Mukherjee
2016	A Review of Ethical Practices in Large Scale Establishments in India	Shweta Bapat; Manasi Joshi
2016	SWOT Analysis of e-Retailing in India	Shantosree Dutta; Parag Shil
2016	Study of India Towards Corporate Social Responsibililty: Now and Then	Vipin Bihari Srivastava; Karan Veer Singh
2015	Determinants of Customer Satisfaction in Context of Retail Malls: Empirical Evidence from India	Anish Yousaf; Neelika Arora
2016	Study of Employees' Attitude towards the Knowledge Management Practices in the Service Sector Organizations of Kolkata	Surabhi Sinha; Kalyan Sengupta
2016	Perception and Preference of Retail Investors Regarding Formal Investment Avenues: A Review of Literature	Leena Roy Mallick
2015	Indian Consumers Materialistic Values : An Examination of Dimensionality and Instrument Development Through Exploratory Factor Analysis	Aastha Verma Vohra
2018	Women Self Sufficiency through Participation as Directors in Business Enterprise	Arpita Ghosh; Sneha Ghosh