Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2017	A COMPREHENSIVE SCRUTINY OF THE AUTOMOBILE SECTOR: A STUDY IN lNDlAN MARKET	Oindrila Chakraborty
2015	Permission Marketing: An Analysis with Reference to Banking Promotional E-mails	Nimit Gupta
2015	Product Placement in Movies: Relationship Between Beliefs Towards Product Placement and Usage Behavior	Ishtiaq Hussain Qureshi; Maleeha Gul
2015	Green Marketing: The New Strategic Imperative by Firms in India	Kanak Tara; Saumya Singh
2011	Switching Barriers and Antecedents to Mobile Number Portability: An Exploratory Study of Switchers vis-a'-vis Stayers	Fulbag Singh; Priyansha Mahajan; Manpreet Kaur
2011	Social Banking with CSP and CFP Relation in India: An Empirical Analysis	B. Prasanna Kumar
2011	Risk and Return Analysis of Commercial Paper	M. S. Rao; K. R. Pillai
2011	Evaluating Risk Management Practices in Indian Commercial Banks	Swaranjeet Arora; Rajendra Jain
2011	Does Indian Stock Return Cause Foreign Institutional Investments?	S. Mahalakshmi; S. Thiyagarajan; G. Naresh
2015	A Study and Assessment of Selected Elements of the Visual Aspects of Collectible Chocolate Packaging with the Use of the Eye - Tracking Method	Agnieszka Sylwia Cholewa-Wojcik; Jaroslaw Swida
2011	Assessment of Security Risks in Merging the Private and Public Clouds	Jitendra Singh; Vikas Kumar
2011	Analysing the Impact of Organisational Commitment on Workplace Deviant Behaviour-Managerial Effectiveness Relationship: an Empirical Study	Shalini Srivastava
2011	An Empirical Investigation on ECRM in Banks	S. Kavitha
2011	An Empirical Investigation into Performance of Covered Call Strategy on S&P CNX Nifty	Navdeep Aggarwal
2011	A Study on Determinants of Earnings per Share Using Dupont and Lerner Model	R. Kasilingam; G. Jayabal
2011	Leadership Styles and Orientation of Sales Managers in Insurance Sector	Ida Selvarani
2011	Individual Differences and Stress at Workplace	Jyoti Sharma; Arti Devi
2011	An Empirical Investigation of Key Antecedents of Customer Preference of Internet Banking in Indian Context	Ravinder Vinayek; Preeti Jindal
2011	A Study on Testing the Operating Efficiency of Indian Banking Sector with Special Reference to the Select Financial Soundness Indicators — An Empirical Approach	M. S. Ramaratnam; R. Jayaraman
2015	The Quality of Services and Their Impact on Customer Satisfaction in the Telecom Sector with Reference to Mobile Service Providers	Puja Walia Mann; Manish Jha