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Collection's Items (Sorted by Submit Date in Descending order): 341 to 360 of 983
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Issue DateTitleAuthor(s)
2015Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes?Debjani Banerjee; Shradha Shivani
2015Buying Behavior of Scheduled Drugs as OTC Drugs: An Empirical InvestigationM. A. Sanjeev; Arun Sharma
2015Social Marketing - Awareness and Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil NaduT. N. Swaminathan; P. K. Viswanathan
2015Factors Influencing the Buying Behavior of Gemstones and Yantras Among Households in West BengalRabin Mazumder
2015Allegiance to New Sports: Sports Marketing in Indian PerspectiveSwati Oberoi Dham; Pratika Mishra
2015WhatsApp Usage Differences Amongst Genders: An Exploratory StudyShravan Rungta
2015Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand CommitmentAnees Ahmad; K. S. Thyagaraj
2015Export Competitiveness of Select Firms from India: Glimpse of Trends and ImplicationsPranusha Manthri; Ketan Bhokray
2015A Comparative Study on Customer Relationship Management Practices in the Telecom IndustryY. Krishna Mohan Naidu; Ponduri S. B.
2015Service Quality in Indian Higher Education: A Comparative Study of Selected State Owned and Private UniversitiesSiddharatha S. Bhardwaj
2015Antecedents of Repurchase Intention: The Case of Private Label Brands in KeralaGeorge A. P.; Yamuna Govindan
2015Multi - Level Marketing: An Economic ModelJeremiah Richey; Bohyeon Kang
2015Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGsSmitha Siji
2015Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian AdultsShampa Nandi; J. K. Pattanayak
2015Measuring Advertising Effectiveness Through Inter Modulation of Affect and CognitionSandeep Singh; Anand Sapre
2015Identification and Confirmation of Variables Influencing Manufacturer-Dealer Relationships for Steel and Allied ProductsShailendra Dasari; Rupa Gunaseelan
2015Should I Win or Should I not Lose? : A Research Framework Exploring the Role of Motivation in Processing Brand Related Information in AdvergamesTathagata Ghosh; Venu Gopal Rao
2015Determinants of Price of Mustard Seed and Mustard Oil in Domestic Markets of IndiaDinesh Chand Meena; O. P. Singh
2015Eradication of Plastic Carry Bags: The Shop Owners' PerceptionP. S. Valarmathy
2015Coffee Chains Brewing Up the Taste Quotient of Indian Consumers: An Empirical Study in Delhi NCRDeepa Kapoor; Alka Munjal
Collection's Items (Sorted by Submit Date in Descending order): 341 to 360 of 983
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