Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2015	I Know it, so I do not Need to Touch it: Role of Brand Familiarity in Tactile Product Evaluation	Subhash Jha; M. S. Balaji
2015	Assessment of Effectiveness of Subsidized Food Grain Distribution in India with Respect to Rice and Wheat	Amudhasurabi A.; Digvir S. Jayas
2015	Consumers' Motivation for Participating in Cause Related Marketing: An Exploratory Study	Harish Chaudhry; Shruti Gupta
2015	Channel Distribution Performance in Cold Chain Management: A Comparative Scenario Between Two States of India	Shantanu Saha; K. Mukherjee
2015	Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures	Kelvyn A. Moore; Paul D. Berger
2014	Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix	Amalesh Bhowal; Tarak Paul
2014	Role of Gender in Influencing Consumers' Attitude Towards Online Advertising	Meghna Verma; Saranya R.
2014	How Does Experience Impact Domestic Tourists Satisfaction? Testing the Mediating Role of Service Quality	Muhammad Sabbir Rahman; Madi Bin Abdullah
2014	Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners	Freda Swaminathan; Ipshita Bansal
2014	Nature and Role of Qualitative Market Research: An Alternative or a Complimentary Approach?	Ankita Batra
2014	Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour	Suman Yadav; Sadaf Siraj
2014	Product Placement Effectiveness in a Bollywood Movie with Debutant Actors: A Case Study	Sneha Sharma; Suresh K. Chadha
2014	A Sustainable Marketing Strategy Based on Customer Satisfaction: The Case of Dongbu Insurance in South Korea	Sunhee Kang; Bohyeon Kang
2014	Emotional Association with a Brand: A Link that Lasts in Consumers' Memory Through Experience	Jyoti Rawat
2014	Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services	Nirmaljeet Virk
2014	Optimal Stocking Pattern of Chemical Fertilizers: An Application of the Waiting Time Model	Manjunatha G. R.; Kiran Kumar R. Patil
2014	Psychographic Segmentation of Facebook Users: A Cluster Analysis	S. Franklin John; S. Senith
2014	Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders	Amar Eron Tigga; Pramod Pathak
2014	Rebranding of German Bakery, Pune: A Case Study	Mallika Srivastava; Dhruv Bhanot
2014	Persuading Effect of Store Aesthetics on Shoppers' Purchase Intentions: The Gender Difference	Pallabi Mishra