Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2014	Factors Affecting Service Acceptance in Organizational Buying of Services: An Empirical Examination	Dipanjan Kumar Dey
2014	An Empirical Study of Attitude Toward Cause Related Marketing Programs Among Young Indian Consumers	Chandan Thakur
2014	Impact of Corporate Social Responsibility on Customer Loyalty and the Mediating Role of Affective Identification	Saju B.; Kalyani Ranga Rajan
2014	Impact of an Innovative Market Information System for Pulses in Northern Karnataka	B. S. Reddy; Ramappa K. B.
2014	Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products	Gyan Prakash; Pramod Pathak
2014	Revisiting Marketing Strategies for MSMEs in the Resilient Business Environment	Kulbhushan Chandel; Nitya Sharma
2014	Aligning Core Brand Values (CBV) and Corporate Social Responsibility (CSR) to Enhance Corporate Brand Equity (CBE): A Non - Monetary Approach	Shiva Nandan; Monica Nandan
2014	Attribute - Level Performance Dimensions of Airline Service Quality: A Factor Analysis Approach	Joemon Pappachan; Moli P. Koshy
2013	Consumer Shopping Behaviour in the New Era of Retailing: An Empirical Study on Food and Grocery and Apparel Purchase in East India	Ayan Chattopadhyay
2013	An Analysis of the Existing Literature on B2C E-commerce	Deepal Jay Joshi
2013	Effect of Demographic Factors on Consumer Buying Behaviour of Durable Goods	Som Aditya Juyal
2013	The Emergence of Retailing of Generic Medicines: An Awareness Study at Kakinada, Andhra Pradesh	Kuberudu Burlakanti; Romala Vijaya Srinivas
2013	Performance of Agri - Warehousing in Maharashtra and Market Potential for Negotiable Warehouse Receipts Finance in India	N. Rangasamy
2013	Revival of Public Service Advertising through Unconventional Mediums	Sugandha Gaur
2013	Customer Price Sensitivity as a Basis for Moderation in Satisfaction among Mobile Customers	Rejikumar G.
2013	Green Marketing: Initiatives in the Indian Context	Rambalak Yadav; Govind Swaroop Pathak
2013	Understanding Consumer Purchase Intention towards Biodegradable Footwear: A Study	P. Kishore Kumar; Byram Anand
2013	Global Marketing Systems in the Dairy Sector: A Comparison of Selected Countries	A. V. Manjunatha; M. K. Gana Shruthy
2013	Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi	Shamsher Singh; Preeti Tak
2013	An Empirical Investigation of Website Design Characteristics, Consumer Trust, and Intention to Shop Online in Hyderabad	Mohd Layaq Ahamad; Shaikh Mohd Zafar