Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2013	Consumers' Perception towards Miraculous Claims of Brands with Aesthetic Appeal	Saurabh; Akhil Mahajan
2013	Seed Mahotsav Scheme for Increasing the Scope of Indigenous Fish Marketing in West Bengal: Perception and Constraint Analysis	Amitava Ghosh; Arpita Sharma
2013	"Brand India" in Korea: A Case Study and Review of Nation Branding Research	Rahul Anand
2013	An Exploratory Study of Ethical Perspectives of Celebrity Endorsements	T. Joel Gnanapragash; P. C. Sekar
2013	Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests	V. R. Uma; M. I. Saifil Ali
2013	Online Buying Behaviour of Netizens: A Study with Reference to Coimbatore, Tamil Nadu	S. Shalini; D. Kamalaveni
2013	Influence of Pharmaceutical Promotional Tools on Doctors' Prescribing Behaviour: An Exploratory Study	Ipshita Bansal; Neeti Kasliwal
2013	An Overview of Service Delivery and Customer Satisfaction in the Telecommunications Industry in Nigeria	Adetayo J. O.; Emerah Ajevata Apollos
2013	FDI in Multi-Brand Retailing: A Case Study of Mysore	G. H. Mahadevaswamy; R. Nalini
2013	Emerging Trends in Distribution in the Life Insurance Sector in India: A Study of a few Leading Players	Abhijit Sinha
2013	Factors Influencing Students' Preference of Management Institutes: A Kano Model Analysis	Sarang Shankar Bhola; Rishikesh Krishnaji Nalawade
2013	Children and Parents' Interest in TV Advertisements: Elucidating the Persuasive Intent of Advertisements	Vikas Saraf; N. C. Jain
2013	Product Placement: A Critical Review Based on Ethical Theories	Mohammad Masrurul Mowla, Nazamul Hoque
2013	Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations	Debashish Sengupta; Ray Titus
2013	Co-Branding: A Case Study of Micromax and MTV	Mokhalles M. Mehdi
2013	Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura	Manish Das
2013	The Success of Shopping Malls Lies in the Hands of Mall Developers: A Study	N. H. Mullick
2013	A Study on Post Purchase Behaviour with Special Reference to Mahindra Two Wheelers	R. Anitha; V. Kanimozhi
2013	Influence of Physical Evidence on Service Brand Image Dimensions and Brand Equity	Somnath Mukherjee; Shradha Shivani
2013	Chocolate Packaging and Purchase Behaviour: A Cluster Analysis Approach	Suraj Kushe Shekhar; P. T. Raveendran