Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2013	A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents	Sebabrata Chatterjee
2013	Handicrafts of Meghalaya: An Analysis of the Marketing Practices	Madhuchhanda Das Gupta; Surajit Sen
2013	A Study of Brand Preference and Consumption Pattern of Beer in Bareilly	Manish Gupta
2013	Multidimensional Segments among Children in Urban Indian Families	Sunil Dhondopant Doke; Sarang Shankar Bhola
2013	Underlying Dimensions of Purchase Decision Process for Consumer Durables: A Confirmation of the Customer - Value Hierarchy Model	Rajesh Matai; Anil K. Bhat
2013	Customers' Opinion on Small Scale Retail Stores: A Case Study	K. Rama Mohana Rao; K. Ratna Manikyam
2013	Guerrilla Marketing- A Theoretical Review	Sajoy P. B.
2013	Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience	Vardhan Choubey; Riddhi Bumb
2013	It's Time to Go Green with Pride: A Conceptual Study of Green Marketing	Raji Parameshwaran Pillai
2013	Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District	Ashish Varughese
2013	Review of SKUs in the Indian Paint Industry	Devendra Kumar Pandey
2013	Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference	Shalini Jha; Bharti Singh
2013	Fodder Distribution Operations as Sustainable Economic Progress in Semi-Urban Areas	A. K. Ray; Dhananjoy Datta
2013	A Review on Sproles & Kendall's Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers	Ruby Jain; Arti Sharma
2013	Exploring the Sources of Influence in formation and Changing of Girls' Attitude towards the Consumption of Fashion Products	Priyanka Pegu; Brajesh Kumar
2013	Cloning in Indian Advertisements: Getting Two for the Price of One?	Amit Banerji; Mohd Iqbal Khan
2013	Role of Music on Perceived Price in Retail Stores	R. K. Srivastava
2013	Measuring Customer Based Brand Equity Using Aaker's Model	R. Shashikala; A. M. Suresh
2013	Milk Preferences of Consumers and Effect of the Marketing Mix on Consumers' Purchase Decision of Dairy Products	Nahid Mohammed Tawfik Fawi; Mohamed Osman Mohamed Abdalla
2013	Estimation of Price Spread and Marketing Efficiency of Brinjal in Different Marketing Channels: A Case Study	Soumya Kanta Dwibedy