Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2013	Organic Products: Marketing Practices and Problems in the Plains and Hilly Regions of Uttarakhand	Surabhi Singh
2013	Modeling Store Characteristics as Antecedents of Impulse Purchase	Ramesh Kumar Chaturvedi
2013	Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars	Balakrishnan Menon; Jagathy Raj V. P.
2013	Brand Equity and Business Performance: Towards a Conceptual Framework	Bijuna C. Mohan; A. H. Sequeira
2013	Online Shopping among Higher Education Students in Indore: A Factor Analysis Approach	Shraddha Sharma, Manish Sitlani
2013	Infrastructural Development Problems at Thoseghar: A Tourist Destination in Satara District, Maharashtra	Rajashri Ramesh Chavan, Sarang Shankar Bhola
2013	Contemporary Marketing or Temporary Marketing?: An Analysis of Present Day "Relationship Marketing" of Indian Organizations	R. Venkatesh
2012	Emerging Global Markets: The Voice of Arab Consumers	Vanaja Menon Vadakepat
2012	The Most Influential Factors of Consumers' Buying Pattern at Organized and Unorganized Retail Stores with Special Reference to Kakinada City, Andhra Pradesh	Kuberudu Burlakanti, Romala Vijaya Srinivas
2012	Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies	Kevin J. Clancy, Paul D. Berger
2012	Challenges in a Commodity Offering - Indian Telecom Services (GSM)	P. Subakaran
2012	Women's Role in Buying Behaviour for Durables: A Study of Malwa Region in Punjab	Malika Rani
2012	Marketing of Handloom Products: A Case Study of Thenzawl Cluster in Mizoram	Rama Ramswamy, N. V. R. Jyoti Kumar
2012	Factors Influencing the Buying Behaviour of Organised Retail Consumers: A Study on Food and General Stores in Visakhapatnam	Smitha V. G.
2012	A Study on Consumer Perception with Reference to Third Party Administrators (TPAs)	Sandip Sane, Niharika Singh
2012	Relationship Marketing: An overview	Shailendra Dasari, Rupa Gunaseelan
2012	Female Adolescents and Young Adult Consumers' Affinity for Online Flash Sales Concept in India: A Triangulation Approach	Deblina Saha Vashishta, Shilpa Santosh Chadichal
2012	Marketing Cost of Wheat at Different Marketing Places in Haryana	Anita Dagar, Sandeep Kumar
2012	Effect of Sales Promotions and their Availability on Consumers' Buying Behaviour: A Perspective on Personal Hygiene Products	Paragi Kuntal Shah, Bijal Nishant Mehta
2012	Deciphering Assorted Findings on Marketer Transgression Linked to Service Recovery Paradox	Padmakali Banerjee, Prabuddha Banerjee