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Collection's Items (Sorted by Submit Date in Descending order): 461 to 480 of 983
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Issue DateTitleAuthor(s)
2012Cultural Values as Advertisement Themes in International and Indian AdvertisingSunil Barthwal, N. L. Gupta
2012Green Marketing in India: Some Eco-IssuesH. Ramakrishna
2012Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban MizoramLaldinliana
2012Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of StudentsDevi Prasad Dash, Shamim Akhtar
2012Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users Brand Switching in KolkataSupriya Biswas
2012Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil NaduS. Saravanan
2012Brand Personality: Antecedents and ConsequencesAmina Merabet, Abderrezzak Benhabib
2012A Study on Online Discount Couponing Industry in IndiaSamik Shome, Aindrila Roy
2012The Rise of New Media and Product Promotion: Exploring the Potential of Online Media in Advertising the Services Provided by Major Telecommunications Service Providers in IndiaKulveen Trehan
2012Impact of Store Size on Impulse Purchasing Behaviour of Respondents: A Study with Reference to Coimbatore, Tamil NaduR. Palaniswamy, S. Dinesh Kumar
2012Impact of Shopping Malls on the Unorganized Retail Sector: A Case Study of Mangalore RegionAjaz Ahmed, Sureshramana Mayya
2012Prediction of Churn Behaviour of Bank Customers Using Data Mining ToolsU. Devi Prasad, S. Madhavi
2012Role of Gender in Consumers' Response to Fear Appeal AdvertisementsS. Ajit, V. Joseph Paul Raj
2012Managing Customer Relations through Online BankingVinay Kumar Nagu
2012Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing?A. Shivakanth Shetty
2012Role of Children in the Family Decision Making UnitAndrea Almeida
2012An Empirical Study on Critical Success Factors of Six Sigma with Special Reference to the Banking SectorHarsh Dwivedi, Renu Pareek
2012A Study on Customers' Satisfaction with and Preference of Colour T.V. Brands with Reference to Silchar, AssamD.K. Pandiya, Brajesh Kumar
2012Perception of Work Culture and its Impact on Performance in DMRCAnu Singh Lather, Abha Kumar
2012A Study of Customer Preferences for Milk and Milk ProductsDeepa Ingavale, H. M. Thakar
Collection's Items (Sorted by Submit Date in Descending order): 461 to 480 of 983
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