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Collection's Items (Sorted by Submit Date in Descending order): 481 to 500 of 983
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Issue DateTitleAuthor(s)
2012Perceptions of Investors on the Service Quality of Reliance Life Insurance: A Study in the West Godavari District of Andhra PradeshB. V. R. Naidu
2012Technology Enhancing Customer Relationship Management: A ReviewShreyas Srivatsan
2012A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in DelhiMonika Sharma
2012Market Response to Deregulation of Swedish Pharmacies: An Empirical Study on Consumers' Opinion in Stockholm CityArup K. Baishya
2012An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis ApproachShakti Prakash, Meenu Kumar
2012Determining Subscribers' Attitude towards and Satisfaction from Airtel and Citycell: An Empirical Assessment of the Martin Fishbein Multiattribute ModelSyed Habib Anwar Pasha, Muhammad Rehan Masoom
2012Problems and Prospects of Catering Services: A Case Study of Sangli CityJyoti Indupratap Yadav, Ravasaheb Mayappa Yallatti
2012Malabar Cements Limited: A Successful Employer in the Indian Cement IndustryG. Sivaramakrishnan, Mohammad Sulaiman I.
2012Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in IndiaP. K. Agarwal, Pradeep Kumar
2012Hospital Advertising: Myth or Reality?Soumik Gangopadhyay, Parimalendu Bandopadhyay
2012A Study on the Effectiveness of Internet AdvertisementsVinita Srivastava, Sanjeev Kumar Mishra
2012A Study of the Role & effectiveness of Celebrities in AdvertisementsVirendra Chavda
2012Coffee Market Liberalization and Private Sector Performance in TanzaniaAgnes Godfrey Mwakaje
2012Purchase Decision of Life Insurance Policyholders: An OutlookK. Rajeswari, S. Kartheeswari
2012Structural Equation Modeling Approach to Elucidate the Impact of IMC on Brand Equity in Life Insurance IndustryOmdeep Gupta, Kaynat Nasser
2012Foreign Direct Investment in Multi-Brand Retail: Opportunities and ThreatsSunil Kumar
2012Food Products Packaging: A Study of its Effects on Consumer BehaviourSunil Giri, Vishal Sharma
2012Effectiveness of Advertisements in India: An Empirical StudyDalip Raina, Kritika Khajuria
2012Shopping Malls & Consequences on the Human Rights on Small Traders in NCR DelhiN. H. Mullick
2012Emerging Challenges & Issues of Pulses in Commodity Futures MarketVarsha S. Sukhadeve, Yogesh Yugalkishore Biyani
Collection's Items (Sorted by Submit Date in Descending order): 481 to 500 of 983
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