Alliance University, Bengaluru

Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2012	Impact of Celebrity Endorsements on Brand Image	Debiprasad Mukherjee
2012	Marketing Strategies of Car Makers in the Pre-Owned Car Market in India	B Shafiulla
2012	Are Modern Day Marketers Indulging in Cultural Genocide by Changing Consuming Pattern?	Ramaswami Venkatesh
2012	A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks	Aashish Shashikant Jani
2012	Pester Power: The Strategic Use of Child Model in Advertising	Srabani Roy Maiti
2012	Mapping & Qualifying Consumption Changes in Product Categories during Recessionary Times	Ray Titus
2012	Amul: Evolution of an International Brand	A. K. Asthana
2011	Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets	Pravin Kumar Bhoyar, Asha Nagendra
2012	Leisure, Social Networking and Mass Media: The Evolving Confluence	Satya S.
2011	A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience	Prantik Ray, Subrabhi Goyal
2011	A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products	M. Nasrin Sulthana, M. Sakthivel Murugan
2011	Moments of Truth: An Empirical Analysis of Indian Consumers	Arti Trivedi, Beenu Suri
2011	Information Sharing in Managing Collaborative Relationships: an Analytical and Empirical Investigation	Neetu Andotra, Vipul Chalotra
2011	A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu	P. Anandaraj, V. Chinniah
2011	A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu	V. Ramanathan, K. Hari
2011	Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns	Ankita Mendiratta, Vinayak Mehta
2011	Standardization Vs Adaptation of Marketing Strategy - A Qualitative Study	G. Ramesh
2011	Building Customer Relations through CRM - A Theoretical Framework of Software Services Firms in Bangalore Cluster	V. K. Shruthi, T. S. Devaraja
2011	Marketing of Tourism Products in Karnataka: Policy Implications	H. Ramakrishna
2011	An Empirical Investigation in Delivering Quality Healthcare Services to Patients	Parvez A. Mir