Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2011	Fast Food Purchase Behaviour in Botswana: An Exploratory Study	Rina Makgosa, Nchenesi Mabalane
2011	Apparel Retail Outlet Selection: Influence of Service Levels in Goa	Mathala Juliet Gupta, Chetan V. Hiremath
2011	A Study on the Factors Influencing the Insurance Coverage of the Girl Child in India: An Empirical Study	Bernadette D'Silva, Stephen D'Silva
2011	Use of Online Social Networking Sites by College Students and its Implications for Marketing: A Case Study in Tripura	Ajit Kumar Dash
2011	Consumer Buying Behaviour Model for Toothpastes	G. Vani, M. Ganesh Babu
2011	Building Successful Retail Strategies - A Case Study of 'Coupon Stores'	Shantanu Shekhar
2011	Supply Chain Management of Perishable Food Products: A Strategy to Achieve Competitive Advantage through Knowledge Management	Nityanand Singh, Prachee Javadekar
2011	Housing Finance - An Analysis of Post Purchase Behaviour of Consumers	M. Vijayakumar, B. Subburaj
2011	A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu	P. S. Venkateswaran, N. Ananthi
2011	Consumerism: A Study on the Evolution of the Consumer Movement	M. Rajanikanth
2011	The '4 As' of Rural Marketing Mix	Pallavi
2011	Junk Food Advertisements with Free Offer: Their Repercussions in the Minds of Children in the Age Group of 3-10 Years	S. Ramesh Kumar
2011	Strategy of Advertising Agencies in India for Evaluating Advertising Effectiveness across Experience	Yashmin Sofat
2011	A Study of Service Quality and Customer Satisfaction across Various Service Providers in the Telecom Sector	Sandhya Joshi
2011	The Structured Frame of Category Management for Optimization of Retail Business	Md. Sanuwar Rashid
2011	Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs)	Rakshita Puranik
2011	Forecasting the Ensuing Impact of 3G on Business Practices in India: An Exploratory Analysis	Amalesh Sharma, Sourav Bikash Borah
2011	Assessment of Influence of Materialistic Values on Consumption Innovativeness	Manit Mishra
2011	Women Entrepreneurs and the Pricing Dilemma	Moli P. Koshy, Mary Joseph
2011	International Brands & The Indian Consumer: A Study of Critical Success Factors with Special Focus on Select FMCG Brands	Sharif Memon