Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2011	Marketing Strategies in Apple Industry - An Empirical Study in Himachal Pradesh and Jammu & kashmir	Abdul Rauf, Sajad A. Saraf
2011	An Empirical Study of Online Social Influence Marketing with Reference to Customer's Product Purchase Decision and Product Recommendation	Monika Sharma, Deepshika Kalra
2011	Motivating Retail Sales Personnel Customer Orientations: An Empirical Study	Debasis Bhattacharya, Subrata Ray
2011	Marketing in Global Economic Turbulence - Role of B-Schools in Grooming Management Graduates	M. V. Rama Prasad
2011	Netnography: An Emerging Method of Marketing Research - A Conceptual Study	Sapna Rakesh, Swati Singh
2011	Marketing of Titanium Dioxide by Kerala Minerals and Metals Limited - An Analysis	P. J. Boniface, A. Sakeer Husain
2011	Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-Mover Advantage?	A. Shivakanth Shetty
2011	Consumer Attitude towards FMCGs: A Comparative Study of Private Labels and National Brands	Nilesh Neelmani
2011	GCMMF: Preempting Competition with an Innovative Business Model	Mohit Avinashkumar Parekh
2011	Mandatory Nutritional Labeling and Implications for Indian Food Companies	Vijay Intodia
2011	Consequences of Service Quality Linkage - An Insight from an Empirical Investigation in Higher Education	Suniti K. Phadke
2011	Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters	Catherine Phambuka-Nsimbi
2011	A Study on Satisfaction Level of Betel Leaf Farmers in Tamil Nadu with Reference to Karur District	N. Kathirvel
2011	Customer Loyalty Programs and Marketing Strategies	H. N. Ramesh
2011	World Wide Dairy Development - At a Glance	P. Kalaiselvi, M. Somasundaram
2011	Economics of Ecotourism: A Study on Orissa	Nihar Mohapatra
2011	Effect of Retail Sales Promotion on Buying Behaviour of Customers: An Empirical Study	Gopal Das
2011	Subhiksha: A Battle for Survival	Sumedha Kalia, Rishi Kalia
2011	Agricultural Rural Marketing in India	P. K. Dutta
2011	Effect of Absurdity in Advertising on Brand Recall	Purva Kansal, Himanshu R. sharma