Alliance University, Bengaluru

Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2011	Rebranding - A Boon to Survive	Harvinder Singh, Dharamveer
2011	A Study on Consumer Perception - A Case Study for Laptops	P. V. Ranjith, Ela Goyal
2011	Sales Force Effectiveness: Aligning Sales Operation with the Motivation Hub	Ritu Gupta
2011	Increasing Role of Children in Family Purchase Decisions	Prashant Tripathi, A. Sengupta
2011	Media Influence on FMCGs - A Comparative Study among Rural and Urban Households on their Product Purchase Decision	Abhigyan Bhattacharjee
2011	Market Competence of BSNL in the Present Dynamic Telecom World	Amulya M., Anand D.
2011	Does Credit Card Usage Enhance Defaults among Compulsive Buyers?	Joji Alex, P. T. Raveendran
2011	To Identify the Prominent Factors of Shopping Mall Behaviour: A Factor Analysis Approach	Shailesh K. Kaushal, Sanjay Medhavi
2011	A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam	Brajesh Kumar, Mintu Gogoi
2011	Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia	Zainurin Bin Dahari, Muhammad Sabbir Rahman
2011	Predicting Factors Influencing Purchase of Aashirvaad Brand Using Logistic Regression	Arunmozhi Ramaiyan
2011	Customer Relationship Management (CRM) in Health Care Industry - A Study of Select Corporate Hospitals in Vijayawada, Andhra Pradesh	V. Narasimha Rao, A. V. V. Siva Prasad
2011	Risks Associated with Celebrity Endorsements - An Empirical Analysis from Punjab	Maninder Singh, Kuldip Kaur
2011	Export Marketing of Tea via the Internet	P. G. Ramanujam, B. V. R. Naidu
2011	Determinants of Retail Customer Satisfaction-A Study of Organized Retail Outlets in Kurukshetra	Manju Rani Malik
2011	Explicating Customer Satisfaction:A Survey on Private Commercial Banks	Nikhil Chandra Shil, M. Muzakkeerul Huda
2011	Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario	K. Pongiannan
2011	Marketing of Hollywood Films (Dubbed and Original) in India:A Case on Planning and Executing Marketing Strategy	G. Prageetha Raju
2011	A Study of Emerging Trends & Challenges in Paints & Coatings Industry in India	Devang Desai
2011	A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane?	Debashish Sengupta, Ray Titus