Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2011	Marketing of Poultry Eggs-New Issues and Competitive Challenges	P. Srinivasa Reddy, Y. Venu Gopala Rao
2011	Developing Global Competency-Challenges and Opportunities	D. Subramaniam, K. Shyama Sundar
2011	Marketing in Politics: Case of Congress and Bharatiya Janata Party	Prasad Begde
2011	Sabai Grass Marketing:The Prime Need for Rural Innovation and Economic Development of Tribal Community in the Mayurbhanj District of Orissa State	Asit Ranjan Satpathy, Upendra Nath Sahu
2011	Commercialization of Fishery and Aquaculture Products in India-Problems and Solutions	Bhawesh T. Sawant, Paramita Banerjee Sawant
2011	An Empirical Study on Sales Promotion of Dabur India Limited in Indian Rural Market	Garima Malik
2011	Globalizing Chinese Brands: Perspectives and Strategy Implications	Inder P. Khera
2010	Land Price Model for Sholinganallur Town in Chennai Metropolitan Area	V. Sampathkumar, M. Helen Santhi
2010	Future Prospects of Indian Automobiles with Special Reference to Two-wheeler & Motorcycle Segment	S. Senthilkumar, A. Mahadevan
2010	A Study on Brand Loyalty about Oats Users with Special Reference to Salem Town, Tamil Nadu	N. Kanimozhi, A. Jayakumar
2010	The Art of Devising and Revising - A Study on the Products and Target Group Strategies of Telgu TV Channels	K. V. Ramana Murthy
2010	FDI Inflow in Indian Retailing - Growth Model and Challenges	Supriya Biswas
2010	Adoption of Bt Cotton and its Impact - A Case Study of Haveri District, Karnataka	C. S. Yatnalli
2010	Bournville-Relaunch in India: A Case Study	Nilanjana Sinha, Rajkumar Dasgupta
2010	Life Insurance and Working Women: A Critical Study of Factors Affecting the Purchase Decision	Manish Srivastava, Megha Rastogi
2010	A Critical Review of Gender Differences in Online Shopping	Prashant D. Amin, Bijal Amin
2010	A Study on Customers' Attitude towards Online Shopping - An Indian Perspective	Neelotpaul Banerjee, Anindya Dutta
2010	Impact of Brand Preference Dimensions on Customer Satisfaction - A Meta Analysis for Passenger Cars	C. Dharmaraj
2010	Customer Acquisition and Retention Strategies in the Service Industry- A Case Study	V. Murugaiah, Radhika Vishvas
2010	CRM Practices in the Asia Pacific Industry - A Conceptual Study	R. Ruma Agnes