Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2010	Winning Customers through Service Innovation-CAB WISE	Vinay Kumar Nagu
2010	Microsoft's Windows Vs Google's Chrome - Who Will Win the Market?	Sanjeet Kaur, Sumit Kumar Verma
2010	Brand Valuation: Financial - Marketing Interface of Metrics	Shigufta Hena Uzma, Naveen Kumar
2010	Behavioral Aspect of Teenagers towards Internet Banking: An Empirical Study	Bernadette D' Silva, Stephen D' Silva
2010	Marketing to Senior Consumers (West and India): A Review	Adya Sharma
2010	Web Based Marketing: Islamic Versus Conventional Banks of Pakistan	Khaliq Ahmed, Muhammad Imran Kha
2010	A Study on Market Segmentation, Target Marketing and Product Positioning Strategy for Medical Tourism in Bangalore	Akhila R. Udupa, G. Kotreshwar
2010	A Study on Consumers' Perceived Value and Satisfaction with Insecticides Used in Paddy in Jorhat District of Assam	Deepak Bhagat, B. K. Barooah
2010	A Study of the Ornamental Fish Breeders in India for Analysing the Constraints in Enhancing Production	Mini Sekharan, Soumya Subhra De
2010	Factors Affecting Consumer Purchase Decision of Laptops	Ravi Soni, Rohit Lohani
2010	A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries	G. V. Jagapathi Rao
2010	Marketing of Handicrafts - A Case Study of Brass Items Manufacturing Units in Srikakulam District of Andhra Pradesh	T. Kama Raju, N. Santosh Ranganath
2010	Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu	N. Rajasekar, M. Gurusamy
2010	The Relationship between Health Factors and Satisfaction and Academic Performance among Al Buraimi University College Students, Oman	Abdul Hadi M. Al Khasawneh
2010	A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour	Shubhendra S. Parihar
2010	What Impinges the Choice of Cell Phone Connection?	Neelaam Dhanda, Pooja Goel
2010	The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City	N. Venkateswaran, V. Mahalakshmi
2010	Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers	B. Shafiulla
2010	Women Self-Help Groups and Women Empowerment - A Case Study of Mahila Arthik Vikas Mahamandal	Murlidhar A. Lokhande
2010	A Study of Problems and Prospects of Sericulture in Shivamogga District, Karnataka	K. S. Sarala, K. N. Aravinda