Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2010	E-Tailing Market Scenario in India - A Bird's Eye View	D. Muthamizh Vendan Murugavel
2010	Consumer Decision Making Styles in Shopping Malls - An Empirical Study in the Indian Context	Swaroop Chandra Sahoo, Prakash Chandra Dash
2010	Contract Farming Led to Agrarian Torment: The Other Side of Contract Farming	B. Sowmya Satish, R. Satish Chandra
2010	Innovative Marketing Practices for Evolving Consumers	Vaishali Agarwal
2010	A Select Study of Consumer Purchase Behavior of Organic Food in Delhi NCR Region	Somnath Chakrabarti
2010	Experiential Marketing - Exploring New Horizons	Vaishalli Nikalje, M. Guruprasad
2010	Go Rural!! Hinterland - Challenges, Insights, Opportunities and Strategies	Vinod S. Gaikwad
2010	A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh	Ataur Rahman
2010	Online User Behaviour in Delhi - A Factor Analysis	A. Sajeevan Rao, Mokhalles Mohd Mehdi
2010	Reality Television Shows: Entertaining, Money Minting or Tantalizing?	Anagha Shukhre
2010	Understanding Factors Related to Voting for Reality Shows: A Framework of Cognitive Intermediation	Sandip Anand
2010	Classical Wisdom and the In-roots of Modern Advertising	Brajesh Kumar, Gouranga Patra
2010	Delighting the Customers' Senses - Key to Store Differentiation	Sadaf Siraj, Shyama Kumari
2010	Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food)	Paul T. Mburu, Koketso Paulos
2010	Experiential Marketing: A Conceptual Framework for Connecting with the Customers	Lakshmi Nair
2010	The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market	Alireza Miremadi
2010	Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy	Sanjeev Gupta, Preeti Mehra
2010	Paradigm of Electronic Customer Management	Bhargav Revankar, K. Shivashankar
2010	Measuring Marketing Performance, Practices and Management Control Challenges	Keyur Thaker
2010	Customer Focus in Pharmaceutical Marketing in India	P. K. Das