Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2010	Business Opportunities for Insurance Sector: An Empirical Study among Teachers of S.P. University	Ashok Shanubhogue, Mayank V. Bhatt
2010	Consumer Perception towards Different Media Options: An Empirical Study of Rural V/s Urban Perspective	Urvashi Makkar, Vijendra Dhyani
2016	Liveraging Diversity to Improve Business Performance: Recommendations for Organizations	Ramakanta Patra
2010	A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu	S. Saravanan
2010	Impact of Service Quality on Customer Satisfaction, Loyalty, and Commitment in the Indian Banking Sector	Sandip Ghosh Hazra, Kailash B. L. Srivastava
2016	Information and Services Offered by Educational Websites of Universities of West Bengal: A Hierarchical Clustering Based Study	Anurag Sau; Anupam Das; Anirban Das
2010	Corporate Brand Management: A Case Study of Punjab Chemicals & Crop Protection Limited (PCCPL)	Karamjeet Singh
2010	3 Idiots: Exploring Innovative Marketing	Nidhi Upadhyay
2010	Yemeni Consumers' Perception and Attitude towards Asian made Products	Ammar Yassin, Rohaizat Baharun
2016	Global Ancillarisation of Small and Medium Enterprises: The Role and Development of Ancillary Industries	Suman K. Mukerjee
2010	Existence of Brand Loyalty- A Myth or A Reality?	Vijetha S. Shetty
2010	A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu	A. Kumaresan, I. Chitrakala
2010	Customer Relationship Management with Reference to Products of High Customer Involvement	P. K. Chopra, P. K. Mishra
2010	Driving Factors and Effectiveness of Sales Promotion in Shopping Malls: A Consumer Perspective	Chandan A. Chavadi, Shilpa S. Kokatnur
2016	Global Ancillarisation of Small & Medium Enterprises: The Role and Development of Ancillary Industries	Suman K Mukerjee
2016	FPI & DII Flows in Indian Capital Market and its impact of S&P BSC Sectoral Indices during and the post Sub- Prime Crisis Period	Pournima Dhume
2016	Emerging Technologies Impact on Jobs, Skills and Education	Bijay Sahoo; Prashant Deshpande
2016	Emergence of Art Market with Art Index	Shantanu Chakraborty
2016	Dilemma of Management Education: A Study in North East India	Nigamananda Biswas
2016	An Empirical Evidence of Impact of Interest Rates, Inflation and GDP on Spot Commodity Index (COMDEX)	P. Sri Ram; B. Ramesh