Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2010	Industry Attractiveness of Indian Comic Industry	Anjeet Khandelwal
2010	Materialism: Construct Conceptualisation and Operationalisation	Manit Mishra
2010	A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu	A. Venkatachalam, M. Sivakumar
2010	Marketing and Business Strategies for Coping with the Global Financial Crisis	C. Senthil Nathan
2010	Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users	V. Mallikarjuna, G. Krishna Mohan
2010	Private Brands and Store Loyalty: An Empirical Study in Noida	Rushina Singhi, Dewyani Kawale
2010	FDI - The Hijack of Indian Retail Market	B. Kamaladevi
2010	Status of Supply Chain Management in Organized Vs Unorganized Retail	Nityanand Singh
2010	Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions	Mrinalini Pandey
2010	Non-conventional MARCOM Strategy for Rural India	Sudhanshu Sekhar Kar, Sarat Kumar Sahoo
2010	Customer Perception and Preference towards Branded Products (with Special Reference to Television Sets)	J. Lilly
2010	A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India	Kedar Shukla, Amol Raut
2010	Plasma TVs and Perceived Customer Benefits	Faraz Ahmad
2010	Challenge to Business-Changes in India's Marketing Environment	Rana Zehra Masood
2010	Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP)	Rakesh Premi
2010	From Darkness to a New Dawn: Journey of Rural Women - A Case Study on Mulukanoor Women's Mutually Aided Milk Producers' Cooperative Union Limited	M. Rajanikanth
2010	Multivariate Model for Forecasting the Wheat Prices in India	Rajashekhar Karjagi, Chiragra Chakrabarty
2010	Mergan Pharmaceutical's Customer-Driven Flight into the Future	Subroto Chatterjee
2016	Measuring sacrifice ratio by episode method : methodological issues and conflicting results for an emerging market economy	DINABANDHU SETlll; DEBASHIS ACHARYA
2016	Foreign Direct Investment, Select Macroeconomic Variables And Economic Growth In India - A Linkage Analysis	Rachna Madaan; Nidhi Chowdhry