Transforming Marketing using Neuroscience and Neurotechnology

Abstract

The paper tries to briefly discuss the role of neuroscience and neurotechnology in transforming marketing and making marketing much more productive using various emerging tools and techniques. Technology 6in the shape of Biometrics and neurological studies strategies withinside the likes of MRI, Facial Coding, useful magnetic resonance imaging (fMRI), electroencephalography (EEG), SST (Steady State Topography), Magneto Encephalography (MEG), and MYND and utilized in advertising to sure quantity to make the commercial enterprise a lot greater effective. These tools help marketers understand changes taking place inside the brain and that will further help in better decisions. It will also embellish marketers in the changing technology driven time and its connection with the flourishing field of neuromarketing. The study will help to make clear in simple, understandable terms, list out findings and suggest future application of neuromarketing in advertising and brand building.