Gender As a Determinant of Factors of Online Shopping

Abstract

Online shopping is the process whereby consumers directly buy goods or services from a seller anytime from anywhere in the world. But male and female seems to have a difference in perception related to online shopping Hence, this study was undertaken to compare the perception of male and female customers and increase our ability to provide more targeted, relevant and desirable user experience. The respondents were asked to give the online responses for the designed questionnaire in google doc. The results of online survey were analyzed using t-test for the different factors contributing to online shopping.