Global Distribution Systems in Travel Industry: Effective Marketing Tool or An Avoidable And Expensive Medium

Abstract

Global Distribution Systems are the giants who transport the airline, hotel, car, cruise and other inventory from the vendor to the travel agent or to the OTA (online travel agency). It have been considered to be a costly medium and the controversy continues whether they bring value to the vendors or just remain as a mammoth in terms of the expenses it beings to the vendors. While this controversy continues, the author here tries to bring out the various aspects revolving around the industry and checks whether it is an effective marketing tool or an expensive medium