Improving Candidate Experience Through Mobile App and Gamification Strategies

Abstract

In today's world, the war for talent has become fierce. Since the switching costs fo r good candid ates are low, organizations must develop a strong employer brand in order to attract the right talent. Also, since we see an influx of technologically native millennials, it is important to digitize HR. Recruitment process is one of the ea rlie t "active" touch points between the candidates and the organization. Hence, it is impo rtant to optimize these touch points in o rder to create a strong employer brand. Often, the recruitment process is not just a simple interaction betwee n the recruiter and the candidate, but an integration of communication between various "players" such as recruiters, suppo rt staff, interviewers, and candidates. Thus, in this paper we look at the recruitment process from the view of all these players, and identify the difficulties they face in the recruitment process. The objective of this study is to identify and rank the bottlenecks in the recruitment processes of Indian IT sector firms, and to propose a solution in the ~ rm of a gamified digital platform to engage all the players in the recruitment proce s.