Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/9736| Title: | Influence of Customer Experience on Memories and Loyalty in Tourism and Hospitality Industry |
| Authors: | Raouf Ahmad Rather Jyoti Sharma |
| Issue Date: | 2016 |
| Publisher: | GITAM Journal of Management |
| Abstract: | The purpose of this paper is to examine the influence of customer experience on customer memories and loyalty. The data were collected from 170 tourists/customers consists of 98 national and 72 foreign tourists respectively using convenient sampling method, of "A " Category hotels located in four different tourist cities and spots namely, Gulmargh, Srinagar, Phalgam and Jammu of Jammu and Kashmir, India. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/9736 |
| Appears in Collections: | Articles to be qced |
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| File | Size | Format | |
|---|---|---|---|
| Influence of Customer Experience on Memories & Loyalty in Tourism & Hospitality Industry.pdf Restricted Access | 830.96 kB | Adobe PDF | View/Open Request a copy |
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