Internet Usage Categories and Profile of Each Category with Respect to Demographic Factors

Abstract

As an effective, new communications channel, the potential of the internet appeared obvious - easy access, flexibility, speed, ability to communicate large amounts of information, cost efficiency and easy maintenance - to name but a few. The focus area here is to categorize the internet usage group, profiling each usage group and finding out their behavioural intention of internet use. The opinions of the respondents on the activities performed frequently in internet of different selected remains in the state of Orissa are recorded. The result in terms of internet usage categories and profile of each category with respect to demographic factors, are analyzed.