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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/9797
Title: | Is Celebrity Endorsement a Midas Touch Or a Landmine |
Authors: | Bhavana Sindhu |
Issue Date: | 2011 |
Publisher: | Gurukul Business Review |
Abstract: | Use of the current heartthrob celebrity is always considered a big shot in the armor of big brands to impress the masses. Huge gaps in between the incurred cost and the resultant revenues give impetus to the trend. But, many a times there are missed shots also. Instead of cooling the heels after a missed shot, at the initial stages the companies need to pay attention to the factors, which might have been responsible for the same. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/9797 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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IS CELEBRITY ENDORSEMENT A MIDAS TOUCH OR A LANDMINE.pdf Restricted Access | 3.46 MB | Adobe PDF | View/Open Request a copy |
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