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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/9840
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dc.contributor.authorPankaj M Madhani-
dc.date.accessioned2024-02-27T07:14:39Z-
dc.date.available2024-02-27T07:14:39Z-
dc.date.issued2013-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/9840-
dc.description.abstractIntegration of Supply Chain Management (SCM) and marketing decision should be the prime concern of any profit maximising firm. Supply chain actions, should always be aligned with business strategy of the firm that include upstream and downstream activities in order to facilitate the integration of the SCM with marketing decisions. Many research constructs and best practices within SCM and marketing seems to be converging.-
dc.publisherGITAM Journal of Management-
dc.titleMaking a Conceptual Framework for Supply Chain Management and Marketing Integration-
dc.volVol 11-
dc.issuedNo 3-
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