Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/9860| Title: | Marketing Problems of Small Scale Industrial Units A study of Ambala and Chandigrah Industrial Area |
| Authors: | Madhur Raj Jain Shelly Gupta |
| Issue Date: | 2014 |
| Publisher: | GGGI Bi-Annual Refereed International Journal of Management |
| Abstract: | Small and Medium enterprises account for approximately 80 percent of the private sector industrial workers and hence occupy an important position in the industrial structure of India. The employment creating capacity of the small and medium enterprises in India has been seen to be larger than that in Germany or United States. A sample of 60 SSI units was taken from the Ambala and Chandigarh industrial area. Market problems were discussed in this research work |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/9860 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Marketing Problems of Small Scale Industrial Units A study of Ambala and Chandigrah Industrial Area.pdf | 3.51 MB | Adobe PDF | View/Open |
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