Online Shopping in Jewellery Industry- An Analysis of Consumer Perception

Abstract

Jewellery has come a long way from the time o f manufacturing during the days o f Indus valley civilization to exporting or even buying platinum and gold jewellery globally. Today it has now become an integral part o f India's traditions and culture. Advent o f information technology and penetration o f World Wide Web jewellers are now able to make their products available fo r a wider market and cater to all its potential customers.