Overall Performance of Exhibitors at Tradeshow

Abstract

A tradeshow is an excellent place to learn about the industry trends by observing who is exhibiting, the prcxiucts and services they are promoting, the new products they are introducing, who else is attending the show (job functions and companies), and so on. Many companies send employees to tradeshows to gather intelligence about their competitors. You can pick up valuable information by keeping your eyes and ears open, speaking to a wide range of exhibitors and attendees, and absorbing what’s going on around you. Tradeshows rank second to advertising in the business marketing communications budget for many companies. That is why tradeshows have emerged as an important component of business companies’ marketing strategies. This paper seeks to examine the overall performance of the exhibitors at tradeshow. The paper helps the exhibitors to analyse their Return on Investment (ROD for the tradeshow.